Getting Your Landing Page Trusted

Making your landing page more trustable is no longer difficult with the various tools and resources available to you. However, creation and design are only the first things you need to think about, trustworthiness of your page is important too. The tips below will help you create a landing page that converts by helping your prospects begin to trust you.

You want your page to appear professional which means avoiding popups and popunders on your landing page. Popup ads used to work a long time ago when the Internet was in its infancy stage, but today, these ads are seen as an annoyance. Nowadays when a prospect finds a popup ad on a landing page they are often turned off immediately. These popups are famous for improving conversion ratios but not much else since prospects often become uninterested in your products instead of returning customers. If you plan to use a pay per click program you won't be able to use popup ads in the first place since they are not allowed on programs like AdWords among others. Keep your prospect happy by giving them the freedom they deserve rather than an annoying popup begging them not to leave your page.

Now, show your prospects that their privacy matters and you won't have to worry about doing anything wrong with their contact information. Being a good idea, put a link next to the form for your privacy policy and clearly mention that their email address is safe with you. In the past few years, the spam in email addresses have gotten to be out of control as we receive so many daily, so we end up trying to be careful of whom we share information with. It is important that your privacy policy states how you will be using your customers contact information. Making sure to take this step first so there are less problems later on. When some get spam, some may blame you of abusing their email address and you don't want that. Being clear when it comes to privacy is a good thing.

Using certification logos from trusted authorities is another method of gaining prospects trust. If you've got an association with a trustable company such a Verisign, you can proudly display it on your landing page because that will show your prospects that you are someone they can trust. Another good association to add to your landing page is the BBB or Better Business Bureau.

You can show off the BBB badge on your landing page if you are a member.

All in all, from the above article it becomes clear that creating a trustable landing page is all about taking the right steps, at the right time. Don't stay behind by lack of action, work towards your goal and you'll be able to reach your online goals in no time.